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Providing anything from online or convenience services to customers (online banking, quick access to an online shopping cart and stuff like that) to enhanced functionality (as seen from streaming music and movie services, ) these apps present an obvious method to obtain promotion and exposure through app usage, and also the possibility to improve service to users with little extra effort. While not wholly or easily applicable to all lines at work, for some, these mobile apps are presenting opportunities yet unseen to both businesses and consumers, and, according to experts like those at mobile app development New York based company Lounge Lizard, the apps we’re seeing on the mobile application markets now could be the beginning of an untapped potential.