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Most advertising photography is done inside a studio. If you don’t curently have tripods, flashes, “hot lights” (can be left on continuously), a light meter and a number of lenses, be prepared to produce a significant investment. In the early stages of one’s business, you might be capable of getting away with lower quality shots unless you make your portfolio, but eventually you will need this equipment if you are planning to work out of the own studio. At the very least you may need a high-quality digital SLR camera and a lens for close-up shots.
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