Dirtbag Clothing ended up holding an empty bag

Succeeding in Niche Apparel Market

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buy canada goose jacket Though difficult it may be for small businesses (limited resources and all) success comes to those who are able to communicate that it offers something new, fresh and innovative. Most of all, they must create a brand. buy canada goose jacket

canada goose Dirtbag Clothing, Inc,, a maker of uk canada goose outlet alternative street wear, has been successful in establishing itself as a young brand in the sports and skateboarding apparel market. Switch Skateboarding Magazine describes Dirtbag Clothing as the “gear that makes a different statement.” canada goose

canadian goose jacket With its catchphrase “Wear it ’till it stinks!” Dirtbag https://www.radondenvercolorado.com Clothing is able to successfully target their market and create a clear profile for their canada goose clearance sale clothing line. As one of its young founders Douglas Canning says, “At Dirtbag we’re selling an canada goose factory sale attitude. Our philosophy is quite simple, ‘do what you want and don’t canada goose coats feel like you have to cheap canada goose uk conform.” canadian goose jacket

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canada goose clearance sale Douglas Canning, 32 and partner John Alves, 32, started Dirtbag Clothing in 1996 when they were in their final year as film majors at San Francisco State University. Doug Whitsitt, 36, later joined them as a partner. canada goose clearance sale

Canada Goose Jackets The idea for Dirtbag started as a design experiment for Canning. “Since I was 21, I knew I wasn’t cut out to work for anyone else,” Canning says. He stumbled across the original Dirtbag design in 1995. “After seeing it for the first time I knew I could do well with it,” Canning recalls. “It’s the only article of clothing I know of that gets a reaction from people. After 20 or so people asked me where cheap Canada Goose they could buy a shirt, I knew the whole Dirtbag concept had potential.” Canada Goose Jackets

Without any business education or prior entrepreneurial experience, Canning characterizes the process of starting Dirtbag Clothing as a “baptism by fire.”

cheap Canada Goose “I had some uk canada goose sales experience in the mountain bike industry but absolutely zero business experience,” Canning says. Nonetheless, he and his partners knew Canada Goose online the canada goose store market canada goose uk black friday well and the “best market research came from the people on the street” reacting to their products. Canning and his partners junked their initial idea of reaching the skate, surf and boutique stores by printing a catalog, and instead decided to sell primarily on the Web. Their decision saved them thousands of dollars in start up expenses. The young entrepreneurs’ strategy was to leverage the Web canada goose clearance for starting their business. They knew that the Web could offer them distinct advantages over other sales and distribution medium: lower overhead costs, the ability to reach a wide audience and its tremendous marketing potential. cheap Canada Goose

Canada Goose online “The Internet has leveled the playing field to the point where pretty much anybody with a solid concept can launch a business and have an internet presence without investing thousands of dollars.” Canada Goose online

Canada Goose Outlet “A website is a virtual store, and if it’s designed well it can be just as effective as a brick and mortar storefront. Another advantage of the Internet is that with a well designed website, small companies can look much bigger than they are. Canning and his buddies canadian goose jacket were then working on the business part time while keeping their day jobs to support themselves and their new venture. Canada Goose Outlet

canada goose clearance As Canning recalls those pivotal decisions of launching a web site once the business canada goose black friday sale idea was hatched: “We launched a basic site in 1996; since canada goose uk shop then it has gone through 4 or 5 upgrades. The first site was buy canada goose jacket cheap up and running within a few months. Yes, it was a quick decision. We Canada Goose Online wanted to get our name out there as soon as possible. The design and manufacturing of their clothing products proved to be a challenge, but one that they overcame through networking. “We’re not fashion guys,” Canning admits, “so we worked with a lot of designers who helped us expand into different products. Once the designs were done the next challenge was finding the cash to go into production.” canada goose clearance

canada goose store Knowing the right contacts also helped find the manufacturer who will create their products. Canning says, “I had worked with a screen printer while working for a mountain bike company and developed a good relationship with him that carried over into Canada Goose Coats On Sale the Dirtbag venture.” canada goose store

buy canada goose jacket cheap The young entrepreneurs, however, had to endure inefficiencies in their manufacturing process. “In the early days we would just order only what we really needed which was not the most cost effective route to take, “says Canning; “but we didn’t have much of canada goose uk outlet a choice. As sales have increased we have canada goose managed to lower our production costs significantly and have increased our margins by 20 25% across the board.” buy canada goose jacket cheap

Canada Goose Parka After four years of trying to make Canada Goose Outlet it, the partners found a ray of hope in 2000 when an investor agreed to help them. Plans went overdrive: new products were planned, new marketing approaches were developed, and Canning even quit his day job to work full time on Dirtbag. Alas, the deal with the investor went south. Dirtbag Clothing ended up holding an empty bag. Undeterred, the young entrepreneurs pushed through with their plans. They borrowed $30,000 from relatives and another $25,000 from credit cards. “Thank God for Visa, MasterCard and American Express,” says Canning. Brands are not built over night,” says Canning. “When you have limited resources you have to be creative, patient and persistent all at the same time.” Canada Goose Parka

Marketing a Clothing Line

canada goose black friday sale When their products were launched, the market reception was lukewarm at best. Canning recalls those days: “The reaction was not as warm as we expected. We liked the Dirtbag concept (obviously) and we had a lot of avid supporters, but competition in the clothing industry is fierce.” canada goose black friday sale

canada goose coats Canada Goose Outlet on sale Even dealers and buyers for clothing boutiques initially shunted them out. Canning recalls, “Dealers for the most part are very conservative when it comes to taking on a new brand. We got a buy canada goose jacket lot of “NO THANKS”. There are a ton of brands and only a limited amount of shelf Canada Goose Parka space.” The rejection did not stop Canning and his partners. canada goose coats on sale

canada goose deals Through dogged persistence and perseverance, he began collecting names and emails of contacts and buyers at prospective distributors. He scoured the Canada Goose sale web sites of the retailers and collected contact information from trade shows. He then contacted them via email, inviting them to visit the website. Many did, and some even ended in accounts canada goose deals.

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